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Stay connected to the world of real estate and digital technology.
Here, we share our latest news, practical advice, market trends, and technological innovations.

Whether it's developments in our solutions, best practices for your agency, or insights into the sector, our news is designed to fuel your performance and vision.

Trend Posted on 09/02/2025
Why Integrating AI into Daily Work Will Strengthen Real Estate Agents’ Expertise

Why Integrating AI into Daily Work Will Strengthen Real Estate Agents’ Expertise

Artificial intelligence is radically transforming real estate. Let’s explore its possible applications and how this technological revolution can allow professionals to focus on their core business.

Advice Posted on 09/02/2025
How to Optimize Your Social Media Presence ?

How to Optimize Your Social Media Presence ?

Social media has become an essential lever for real estate professionals. Implementing a smart strategy for prospecting and client retention is now crucial.

Advice Posted on 07/30/2025
Can QR Codes Transform Your Real Estate Strategy?

Can QR Codes Transform Your Real Estate Strategy?

Once seen as mere tech gimmicks, these small black-and-white squares have now become essential tools in the marketing arsenal of real estate professionals. Let’s take a closer look.

News Posted on 07/30/2025
What Are the Major Transformations in the Real Estate Agent Profession Over the Past 20 Years?

What Are the Major Transformations in the Real Estate Agent Profession Over the Past 20 Years?

The real estate profession has undergone a profound transformation over the past two decades. Far from being a passive shift, this evolution has been actively embraced by professionals who have successfully adapted to technological innovations, using them to enhance their expertise and elevate the client experience. Let’s take a closer look at these key developments.

Advice Posted on 06/28/2025
How to Effectively Identify Your Real Estate Clients to Maximize Sales?

How to Effectively Identify Your Real Estate Clients to Maximize Sales?

Understanding your prospects’ profiles allows you to tailor your sales approach and convert leads into signed deals more effectively. Here are the key strategies to help you decode each type of client.

News Posted on 06/28/2025
Real Estate Diagnostics: A Mere Formality or a Major Legal Challenge for Real Estate Agents?

Real Estate Diagnostics: A Mere Formality or a Major Legal Challenge for Real Estate Agents?

Find out how overlooking real estate diagnostics can turn a promising sale into a legal nightmare and how professionals can protect themselves by securing every step of the transaction.

Advice Posted on 05/30/2025
How to Target the Right Digital Communication Channels for Your Clients?

How to Target the Right Digital Communication Channels for Your Clients?

Did you know that most young buyers discover their future home on Instagram, while seniors rely on Google reviews before choosing their agent? It’s time to stop chasing every social platform blindly — learn how to target the right channels for each client profile and boost your commercial performance.

Psychology Posted on 05/30/2025
Demonstrating Resilience: How to Turn Challenges into Opportunities?

Demonstrating Resilience: How to Turn Challenges into Opportunities?

ChatGPT a dit : In today’s real estate market, resilience has become an essential quality for professionals — a key asset that enables them to turn obstacles into opportunities for growth, strength, and lasting success.

News Posted on 04/30/2025
Towards a Loosening of the Ban on Renting Energy-Inefficient Homes

Towards a Loosening of the Ban on Renting Energy-Inefficient Homes

On April 1st, the French Senate voted on a bill aimed at easing the restrictions for certain owners of energy-inefficient properties. Let’s take a closer look at what this proposed legislation entails.

News Posted on 04/30/2025
Client Reviews: An Underrated Growth Lever in the Real Estate Industry?

Client Reviews: An Underrated Growth Lever in the Real Estate Industry?

Discover how to turn satisfied clients into true brand ambassadors through an online review strategy that strengthens your visibility and credibility in today’s highly competitive real estate market.

Trend Posted on 03/27/2025
Will Artificial Intelligence Replace Real Estate Professionals?

Will Artificial Intelligence Replace Real Estate Professionals?

Artificial Intelligence (AI) is transforming countless industries — and real estate is no exception. But how far will this revolution go? Let’s explore the real impact of AI and how it is reshaping the future of the real estate sector.

Advice Posted on 03/27/2025
How Can Agence Plus Help You Optimize Your Client Relationship?

How Can Agence Plus Help You Optimize Your Client Relationship?

Effective lead management and the development of strong client relationships are major challenges for real estate professionals. At Agence Plus, we provide you with the tools and strategies needed to optimize these processes and maximize your conversion rate. Discover how our expertise can transform your commercial management into a true goldmine of opportunity.

Advice Posted on 02/27/2025
How to Improve Your Lead Management and Client Relationship?

How to Improve Your Lead Management and Client Relationship?

Real estate professionals must respond quickly to inquiries from potential clients to maximize their chances of conversion. Let’s explore how Agence Plus can help you achieve this.

Trend Posted on 02/27/2025
What Are the Outlooks for the Real Estate Market in 2025?

What Are the Outlooks for the Real Estate Market in 2025?

Since 2022, the real estate market has been going through a major crisis — that much is undeniable. Yet at the heart of every crisis lies an opportunity. Guided by this conviction, Agence Plus presents an overview of the key transformations currently reshaping the market and invites you to seize them as opportunities to adapt and strengthen your business.

News Posted on 01/28/2025
What Lessons Can Be Drawn from the Real Estate Market in 2024?

What Lessons Can Be Drawn from the Real Estate Market in 2024?

Between a historic drop in transaction volumes, price adjustments, and the impact of public policies, real estate professionals have faced yet another challenging year.

Advice Posted on 01/27/2025
How Can You Help Your Clients Turn Interior Design into a Selling Advantage?

How Can You Help Your Clients Turn Interior Design into a Selling Advantage?

When it comes to selling a property, interior design plays a far more significant role than one might imagine. Let’s break down the key insights and arguments to help you convince your clients.

Advice Posted on 12/26/2024
How to Optimize Your Real Estate Strategy Using the Persona Method?

How to Optimize Your Real Estate Strategy Using the Persona Method?

In an increasingly competitive real estate market, the ability to truly understand your clients has become a strategic advantage. Let’s take a closer look at how the persona method can be leveraged to strengthen your real estate strategy.

News Posted on 12/26/2024
What impact is the current political context having on the real estate sector?

What impact is the current political context having on the real estate sector?

In a context where the French real estate market is already facing a significant crisis, the current political instability in France is raising serious concerns about its repercussions on the real estate sector.

Advice Posted on 11/21/2024
What are the characteristics and benefits of a high-quality buyer database?

What are the characteristics and benefits of a high-quality buyer database?

As real estate professionals, having a well-structured buyer database is a strategic asset to optimize your sales and meet your clients’ expectations.

News Posted on 11/21/2024
Why is GDPR compliance essential for real estate professionals?

Why is GDPR compliance essential for real estate professionals?

Compliance with the General Data Protection Regulation (GDPR) is not only a legal requirement but also a powerful driver of trust and credibility for real estate professionals. Let’s take a closer look.

Advice
Why Is Developing the Client Relationship Essential in the Real Estate Sector?

Why Is Developing the Client Relationship Essential in the Real Estate Sector?

In an increasingly competitive real estate market, the quality of client relationships has become a key factor for industry professionals. But why is it so important?